Cupcake shop in Arnhem, The Netherlands – by Anita Janjic Interior designer

The “Cupcakes4Ever” shop is located in the heart of the city of Arnhem in the Netherlands. Designing the interiors was an exciting task. Goal of whole interior design of the shop was to promote and reflect new brand or concept on the market, and deliver message about the irresistible “home made style” cupcakes to the potential consumer. In addition, the design reflects a cheerful personality of the owner, Charlotte Jensen Pauly, who is the founder of the “Cupcakes4Ever”. This is her first shop and also the first cupcake shop in Arnhem.

The project had to stay within the low to moderate budget. It started with ripping out the old interiors. Space was then divided into two areas, shop in the front and a kitchen in the back.

The choice of color palette has been created in harmony with existing logos, which include a happy, playful frog character with cupcakes, a boldly printed shop name in bright yellow and red, along with slogan: “love at first bite”.

The main focus of the space is the cupcake display, custom made from white glossy material, glass and stainless steel. Each delectable cupcake is displayed at eye level, as a piece of art, engaging with the consumers, and emphasizing that effect in the mirror on the wall.

The colorful and bright acrylic lamps above the counter radiate playful light and link the dazzling cupcake display with flow of stripes on the walls.

In order to keep place connected with the charm of old town brick buildings, accenting the sentiment of “home style” baking, contrasting with clean lines and glossy finishes, the existing characteristic brick walls got only a fresh layer of creamy white paint.

The wall that has been constructed in order to divide the kitchen from the shop has the passage and a framed window, which both let customers to have a pick into the kitchen to see where yummy, freshly baked cupcakes are being made. That way the kitchen atmosphere is brought into the shop.

Besides the cupcakes, shop is offering also coffee and tea “to go”. To accommodate that, there has been designed a self-service “coffee & tea station” with a curved serving table.

For those who like to read a magazine, watch people passing by, or rest their tired feet from walking the paved streets for too long, there has been designed a sitting area along the window with cute glossy “cup-like” sits.

Already first days after official opening of “Cupcakes4Ever”, the shop with its lively atmosphere attracted many visitors and customers to stop by. Charlotte and I were happy to see such positive response and comments of first customers. Atmosphere of shop in combination with yummy cupcakes made the ambient perfect. I am sure this trend of visits will continue and that shop will be a great success “4ever”.